the bark side
branding
The Bark Side is an up-and-coming dog training company launched by a premier Houston dog behavioralist. I developed a logo and visual identity to present The Bark Side as a calming presence and a trusted source for pet parents. Thrilled with the results, the client requested an accompanying website too. This is currently in progress and I lead the design for it.
client
The Bark Side
responsibilities
Brand Identity Design / Logo Design
tools
Adobe Illustrator
collaborators
Copywriter
timeline
2 months
look and feel
The company name alone establishes a fun play on words that sets the tone and offers a good idea of the personality that embodies this trainer. In creative brainstorms, the client emphasized a laidback presence and stress-free environment void of harsh discipline that characterizes many dog training companies. The client's method goes beyond basic dog obedience to address deeper, emotion-based issues. Think of her as a therapist for dogs.
The logo is my interpretation of her playful, welcoming, and calm nature combined with what she does best – turn negatives into positives to help all dogs be model canine citizens. Using negative space I created a friendly face to represent the company. The Bark Side isn't dark after all!
get in touch.
© Meena Pyatt 2023